The Ultimate Guide To Finding A Niche Market PDF - NicheHacks. Recommend Documents. The Ultimate Guide To Finding A Niche Market by Stuart Walker. This is mostly for those who are new to internet marketing but also those who just need some fresh ideas will get use from it. My name is Stuart Walker the creator of NicheHacks.com and The. DOMINATE YOUR NICHE, GET THE BEST CLIENTS, COMMAND THE HIGHEST FEES Over 50 experts are opening up their marketing Black Books. You’ll get proven, step-by-step instructions for positioning yourself as the authority in your niche, getting the best clients, and commanding the highest fees. HERE’S A SAMPLING OF WHAT YOU’LL LEARN The.
The Ultimate Guide To Finding A Niche Market by Stuart WalkerPublished by Stuart Walker Ultimate Guide To Finding A Niche Market I created The Ultimate Guide To Finding A Niche Market after being inspired by other epic resources in the internet marketing sphere by the likes of Neil Patel, Pat Flynn, Matthew Woodward and Glen at Viper Chill. There wasn’t one on the subject of finding a profitable niche market so I decided to create one. This is mostly for those who are new to internet marketing but also those who just need some fresh ideas will get use from it. My name is Stuart Walker the creator of NicheHacks.com and The Ultimate Guide To Find A Niche Market and I created this for YOU. Each chapter is designed like a mini guide that can be read as a standalone page but you’ll get the best results if you read it from start to finish. 1.So What Is A Niche Market Anyway?2.What Makes A Good Niche Market? Do I Follow Passion or Money?
Do I Have To Be An Expert To Enter A Niche? How To Find A Niche Market Working Out If Your Niche Is Profitable Evaluating & Testing Your Niche Niche Questionnaire Checklist Turning Your Idea Into A Business3.
9.2 Published by Stuart Walker 1: So What Is A Niche Market Anyway? A niche market is a specific subset of a larger market where a customer with a set problem or problems have been identified. So for example you have the weight loss industry. That’s a huge, multi-billion dollar, market with major players competiting.
You as an individual likely do not have the resources, time, or money to compete head to head with the big weight loss companies so you need to drill down and find a smaller sub-section within the weight loss market where there’s a more level playing field, there you will find your ‘niche’. A niche within the weight loss market could be “weight loss for post pregnancy women” or “weight loss for diabetics” or “weight loss for people with heart conditions” for example. The further you can nich down and the more specific and focused you can be the higher the chance of success.
Trying to market to everyone and anyone (i.e. Weight loss for every sex, age and condition) leads to not really focusing one one specific type of persons issues and missing the mark. When you really focus on one specific type of person you can more effectively market to them.
Always try and drill down as far as you can as long as there is a market there for it. Examples of how to drill down. Weight loss weight loss for men weight loss for men over 50 weight loss for men over over 50 with heart 3 Published by Stuart Walker Travel travel for under 30s backpackers travel for under 30s backpackers in Asia travel for under 30s backpackers in Thailand travel for under 30s backpackers in Thailand who want to get off the typical tourist trail.
Pets dogs dog training pitbull training training your pitbull to be a guard dog. The further you drill down the better as there’s less competition in these very specific sub-niches yet usually still lots of demand for that specific information, products on sale and an audience to market to. Instead of trying to compete with the major players in the weight loss, travel, pet industries you can dominate your own sub-set of the market and that is your niche. That should give you a good idea as to what a niche is and how to start the process of looking for one.4 Published by Stuart Walker 2: What Makes A Good Niche? There are 2 different types of niches that are best for marketing purposes. Niches where people have a serious issue or problem they want a solution to urgently (i.e. A health issue, something that makes them unhappy, money problems) 2.
Niches where people are very passionate and get great pleasure from doing it (i.e. A sport or hobbie, travel) Where people have a serious problem or issue they are usually desperate for a solution and if you can provide that solution to them they will literally bite your hand off to buy it. That’s why markets such as weight loss and health, embarrassing problems dating and making money online are so lucrative. If someone is passionate about something or gets great pleasure from partaking they are likely to spend lots of money on it because it makes them feel good. Hence why markets such as golf, cooking, travel, hunting and other sports, hobbies and activity niches are lucrative. Of course you also have to look at the market size, demand, whether there are products available, if the niche is evergreen and more but that’s all covered further in the guide.5 Published by Stuart Walker 3: Passion or Money?
One common debate among internet marketers is whether to follow your passions or follow money. Do you go with something you are passionate or knowledgeable about or go where the money is? Of course if possible you can combine both. Passion & Knowledge The idea behind going with something you have knowledge in or are passionate about is that you’re more likely to succeed.
Not only do you already know more than your average person (who likely knows nothing) on the subject at hand but you’ll be willing to put more effort into it and enjoy working on it. If you know nothing on the topic and don’t have any real interest in it it can be difficult to succeed and stay motivated. You might find yourself unable to create interesting content on the subject and getting bored with the topic quickly or that your audience knows more than you do and don’t have any reason to listen to your advice. Many successful entrepreneurs have succeeded because they created something they were passionate about. You have to consider whether your interests actually have any commercial viability. If there’s nothing to sell and no way to monetize then you can be as passionate about the topic as you like but you 6 Published by Stuart Walker make any money. Take for example if your hobby was collecting rocks.
Probably not any way to make money from that regardless of how enthusiastic you are about it (though I wouldn’t be surprised if actually there was and I just didn’t see the opportunity as I know nothing about the niche). Money Following the money is isn’t a bad idea. If you’ve crunched the numbers and can see that the niche is likely to be profitable then of course it makes sense to get involved.
However if you know nothing about the subject at hand, don’t have any interest in it and plan to do all the work and content creation yourself then there’s a good chance you’re going to struggle. Unless you are very business minded, focused and motivated, and can work on something which you get absolutely no enjoyment from then you would be better focusing on something you have passion for.
This is especially important when it’s your first online project as you’re going to have a lot to learn and a lot of work to do so you need to enjoy it to some extent. Combining Passion and Money Ideally you’ll be able to identify a niche where you have some knowledge and passion that is also profitable. This is where the majority of individuals trying to create online businesses and niche website will find their success first time round. Once you’ve had initial success it’s much easier to venture 7 Published by Stuart Walker other projects where your interest level isn’t as high and make a success from them.8 Published by Stuart Walker 4: Do I Have To Be An Expert To Enter A Niche?
In short, no. Really all you need to do is be knowledgeable enough on the subject to give information to the masses who know nothing at all on the topic. If you have an active interest or passion in something then I guarantee you already know more than someone who’s just discovered it for the first time. You don’t need to be the worlds expert to get involved. Even if you have no interest or knowledge on the subject but can see a demand then you can either research like crazy and find out as much as you can in a short space of time or outsource. Outsourcing to people who have the knowledge you need means you can ‘hack’ your way into the niche regardless of what you know.
I have talked about ways you can ‘hack’ your way to authority and how to create content in niches you know nothing about in previous posts To summarize again briefly the best thing to do is hunt down blogs and forums in the niche and find people who participate in the community due to their passion for the niche and start partnerships with them. You do the marketing and they create the content for a pay per article or profit split deal. This can work amazingly well when you find the right person and is crucial in specialist and technical niches. There are plenty of hobby bloggers and forum members all 9 Published by Stuart Walker the net who write for fun and aren’t actively marketing but would love to make money from their time and effort if someone did the hard work for them. It’s a win win situation.10 Published by Stuart Walker 5: How To Find A Niche Market A lot of people who are new to online marketing and trying to find a niche for the first time think they have to find something that no one else knows about or at least other marketers aren’t already competing in. This really isn’t the case at all.
There are no unknown niches. They are just unknown to you. Even if you find one that’s not being actively marketed in there’s likely a reason for that, usually that there’s no demand for it or no money to be made. Going after evergreen niches (by targeting sub-niches) that already have a proven track record, demand, customers, products on sale and so on makes much more sense as you know there is definitely money to be made.
Let’s discover how you find a niche market.Look at your interests and problems As I talked about earlier in the guide you might want to pick something you are interested in or knowledgeable about. So grab a notepad and a pen and write down all your hobbies and interests to begin with. Also write down any problems you have in life, health, financial, love life etc and other day to day challenges you face. Jot down anything else you think you might be interested 11 Published by Stuart Walker creating an online project around. See if you get any ideas from there initially. You don’t have to evaluate these ideas for demand or profitability yet you’re just brainstorming. Already you probably have a few ideas.Spend a day with your marketing hat on.
You’d be amazed at how many niche ideas you can come up with in a single day just by looking at everything from a marketing point of view. Carry around a notepad and a pen (or you can use your phone) and take notes of everything you do that day, conversation you have with others, things you hear about on the news and TV or read in papers or magazines, problems you face and things you see. By the end of the day you’ll have a whole list of potential niche ideas.Examine trends, markets and look at what’s popular If you’d prefer to follow the money or think you’re interests aren’t something that can be monetized then you’ll want to look at existing markets, trends and products and see if you can find a way to make some money from them.12 Published by Stuart Walker you can look at for inspiration. Amazon.com: The worlds biggest online retailer sells pretty much everything and is a great place to find red hot niches and products that are selling. If you click on the ‘All’ tab at the left of the main search bar it will show a list of categories or ‘niches’.When clicking on a specific category then hitting ‘enter’ in the blank search engine a new page will come up and on the left hand side a whole list of sub-categories or ‘subniches’ will pop up.
Click a sub-categories and it’ll take you further down into the niche into a more specific sub-niche. You’re literally niching down further and further into super specific niches.13 Published by Stuart Walker even better is you’re seeing actual products which sell. You can ‘sort’ by ‘new and popular’ to find new ‘hot’ products or sort by ‘customer review’ to see what people in the niche think of the products. Even better is you can choose ‘best sellers’ from the navigation bar at the top of the page just under the search box and see what’s currently selling best. This is updated hourly.14 Published by Stuart Walker Clickbank.com: Clickbank is the #1 digital market place online. The Amazon of digital goods.
Their market place listings much like Amazon show a list of niches and sub-niches with a list of products available. Go to Clickbank.com and click ‘market place’. On the left hand side you’ll see the categories section. The top level categories are broad markets or niches, click the little arrow and it’ll bring up a list of more focused subcategories or sub-niches. Click on the sub-categories and you’ll see a list of products, these will give you even more ideas.
If there’s a lot of products available on certain topics it’s a good sign that this is a profitable niche. 15 Published by Stuart Walker don’t tend to make products that no one is interested in.3. Stumbleupon: Stumbleupon allows people to find websites based on their interests.
You can use the interest lists to get niche ideas. At the bottom of the page is a list of different categories. Look at specific sub-categories and you’ll find some very specific niches.4. Yahoo Trending: Yahoo shows popular topics that are ‘trending’ in the news. This can be a good way to find hot upcoming niches that you’d otherwise never know about. FindAForum.net: Find A Forum adds only the most active and largest forums to it’s databases.
5.That means if there’s a huge and popular forum on the subject there’s a big demand for it. Checking sub-sections of popular forums can give you subniches to focus on. Some of the most popular forums are a skyscraper and a tractor forum, who would have known? Published by Stuart Walker Twitter Trending: Logging into twitter and checking what’s ‘trending’ on the left hand side of the page (you know the #hashtag stuff you see) can bring up some hot, new, trends.7. Google Trends: Google Trends shows hot searches of the day meaning you can can find out about some currently popular search trends and niches. You can also use the ‘top charts’ feature on the left hand side to bring up top searches by categories.
Clicking on a topic brings up more information and takes you further into the niche. 17 Published by Stuart Walker Flippa: Flippa is a market place to sell profitable websites. This means we can check what sort of websites are selling to know what niches and profitable. There’s sadly a lot of scams on Flippa with people selling websites with fake stats and inflated revenues and traffic but there are still plenty of legit websites sold through the site. The trick is to look for websites that are over 12 months old, had made a profit (with stats to prove it) and that successfully sold on Flippa.
I first discovered this method through a guest post on Matthew Woodwards blog by Lewis Odgen of Cloud Income. To see a more detailed post on the subject click here Magazine.com: Magazine.com lists magazines and publication on sale. Real world magazines that people buy and subscribe to. If a topic has magazines available for sale then you know it’s going to be profitable. Big publications don’t make print magazines in unprofitable niches.18 Published by Stuart Walker on the ‘all categories’ tab at the top.
It will bring up a list of sub-categories on the left hand side. Clicking on the arrows will bring up further sub-categories. These are specific sub-niches you could consider. Ebay Popular: Ebay Popular shows popular products available in their different categories This lets you see what products are selling and also gives you ideas for wider niches.
Go to and on the left hand side you’ll see a mixed list of different product types that are currently selling well and on the main part of the page you’ll see popular products by category.11. Google News: Google News can be a great place to find upcoming product launch information which you can either build sites around or get niche ideas. Go to and type “announced” (be sure to use quotations) in the search box. 19 Published by Stuart Walker find details of announced and upcoming products, shows, events, sports events, films and more. This can actually help you find products long before anyone else is thinking about marketing them. Other searches that can help include: - “best of 2013” (brings up lists of best products, movies, websites etc). “hot new releases” - “most wished for” - “best new” You’ll find a lot of ideas from these searches.12.
ComScore.com: Comscore provides insights into products and industries, if you click on the industries or product tabs on the top of the page you’ll find subcategories which you can delve further into. Technorati.com: Technorati is a blog aggregator that curates blogs and blog posts from around the net based on categories. You can either use the categories at the top of the page, the ‘blog directory’ tab or the ‘top 100′ tab to get ideas for sites.20 Published by Stuart Walker Google Suggest: If you have a basic niche idea, say you know you want to enter into the weight loss market for men, but don’t know how to niche down further you can use Googles suggest feature.
Simply go to Google.com and type in “weight loss for men” and without hitting enter see what suggestion Google brings up that you can search for, these are what people are searching for and potential niche ideas.21 Published by Stuart Walker Google Wildcard Search: Few regular search engine users know about Google wildcard feature. Go to Google and type in your niche idea, i.e. “weight loss for men” and then ‘.’ (i.e. “weight loss for men.”) and Google will bring up a random selection of results starting with “weight loss for men” and then adding a keyword in the place of the. This can bring up results you would never think of.
These are potential sub-niches.16. Google Keyword Planner: Using the Google Keyword Planner tool you can get niche ideas by giving the tool either your niche keyword and asking it to suggest other related keywords or by using it to evaluate other sites and see what keywords they rank for. 22 Published by Stuart Walker in and select ‘search for new keyword and ad group ideas’ and then you can either enter your niche idea in the ‘product or service’ box or enter the URL of a website to see what keywords they are marketing on.17. Ubersuggest: allows you to get keyword ideas by giving it your broad keyword or niche and it returning an A to Z of what people are actually searching for on Google with that keyword contained.
You simply enter your niche and then see what it brings up. Those search phrases it returns are potential sub-niches 23 Published by Stuart Walker could explore. 43Things.com: 43Things lists things people plan to do or want to change. You can find lists of problems and issues people face. Things they want to change or improve in their life.
Stuff they’d like to get better at. These are all potential markets.19. Massive Niche List WordPress Plugin RECOMMENDED: This WP plugin changed how I do niche research forever. Whilst I still incorporate all the methods above into my research the first thing I now do is look at Massive Niche List as it lists 350,000 + niches & sub-niches divided into categories and provides monthly search volumes, CPC and Google insight information. This means you can simply open up the plugin and you’re instantly given huge lists of profitable niche ideas with their search volume. No need to scout around sites and brainstorm ideas or look at how popular they are.
Get a 5 day, risk free, trial of Massive Niche List for $1 on this link.20. Other sites you can use to find niche ideas: -24 Published by Stuart Walker - all of that brainstorming and research you should have a good amount of niche ideas. The trick now is to work out which ones are viable and will be profitable. Don’t worry all revealed in the next chapter25 Published by Stuart Walker 6: Working Out If Your Niche Is Profitable Once you have your list of ideas you need to do some market research to figure out whether this is a niche with a big demand, is profitable and whether you can find your target audience online. A common misconception when people are looking for a profitable niche is thinking they have to find something that no one else knows about so you can be the only one or first to market in. There’s no such thing as a new niche only new to you.
And even if you did find a relatively new and untapped niche that no one else is marketing to you’re going to struggle to find content, an audience and products to sell so it’s going to be very hard to make this work. Better to stick to niches there’s already a proven track record for making money in, products on sale, an audience to tap into and places online to find your customers.How To Determine Whether Your Niche Ideas Are Worth PursuingCheck Google Search Volume Using the Google keyword planner tool you’ll look at how many people are searching for your niche idea every month. At this point you’re not looking to find low competition keywords simply how many people are searching for your 26 Published by Stuart Walker niche keyword every month. Personally I like to see over 3,000 local (USA) EXACT MATCH searches per month as it shows a healthy demand. To do this go to and log in.
If you’ve never used it before you’ll have to create a free account. Once logged in click ‘Get search volume for a list of keywords or group them into ads’.Enter your keywords in like this niche keyword that way 27 Published by Stuart Walker displays the exact amount of people searching for that keyword every month.
If you don’t put the keywords in brackets it will not bring up accurate results.Beneath the search box you’ll see ‘Targeting’. You’ll most likely want to check the search volume for United States so make sure you choose that. I also check the all countries volume to get an idea of the world wide demand. Then hit search and a new page will load up. At the top just above the results will be 2 tabs. ‘Ad group ideas’ and ‘Keyword ideas’.
Choose keyword ideas to see the search volume of your keyword.28 Published by Stuart Walker Google Trends A quick check on Google Trends to make sure it’s not a dying off trend is a good idea. It’s better to focus on evergreen niches than trends that come and go. Just enter your keyword or niche idea in the search bar at There Products on Sale? The best niches are ones with both physical and digital products available on sale and lots of them though many niches will only be one or the other and that isn’t a 29 Published by Stuart Walker as long as there’s a good selection of products and a demand for the, Check Amazon, Ebay, Clickbank and JVZoo to see that there are already products on sale. Check the Kindle market place for ebooks too. If you have an account with networks like CJ.com and ShareASale those are worth a look too as you’ll find many products, retailers and service providers on there not anywhere else.
You can also use Google to find other products on sale, googling the niche name and checking out websites in the rankings to see what they are selling or searching for “niche + affiliate program” (change ‘niche’ to your niche of choice) may bring up some products not on any of the big marketplaces. Sites like www.offervault.com also allow you to search for affiliate programs within your niche.
Remember just because your niche is for example “weight loss for men over 50 with heat problems” you don’t have to see products that are EXACTLY tailored to that type of person. General weight loss products for men or men over 50 are sufficient. Products tailored at men with heart issues would work too.
Even though you are getting very specific in your niche choice doesn’t mean every product you sell has to have been created with your core audience in mind. A weight loss program helps people lose weight regardless. Supplements that lower cholesterol will work on everyone 30 Published by Stuart Walker young to old. You can market these general products to your niche audience. Now obviously if you find products that are very specifically catered to your niche audience, i.e. Weight loss for men over 50 with heart problems, then fantastic.
If there’s very few products on sale it’s a bad sign and would usually mean there’s little demand. With Amazon you can check how many reviews products have. It’s estimated that for every 1 reviews anywhere between 10 to 100 people have actually bought the product. Look for products with lots of reviews (preferably many with 100+), it’s a sign of a healthy market where people buy. Ideal markets are ones where there’s not just one single product to sell but many you can sell to your visitors time and time again. There’s no set product numbers I look for I just like to see signs of a healthy market and demand, you’ll likely focus on selling a small number of quality products rather than 100s of different ones anyway in most niches. Look For Website & Blogs.
If there’s a lot of authority sites, blogs, forums and social media pages on your niche topic it’s a good sign. Competition is healthy and if others are going to the effort to provide people in the niche with information you’re on the right track. 31 Published by Stuart Walker find blogs you can use which is a blog aggregator by entering your niche topic into the search box and choosing ‘blogs’ and hitting enter.Or go to google.com type in your niche ideas and hit enter. Then click ‘more’ and choose ‘blogs’ this way it will only show blogs.
If you truly want the ‘laptop lifestyle’, you’ll learn why this is the ONLY business model you should build. You’ll learn how andwhy smart online marketers build their business from BACK to FRONT, instead of the other way around. Most marketers get this all wrong and knowing how to do it will save you a ton of headaches down the road. You’ll also learn aboutthe six key components every niche marketing businessmustincludein order to be truly successful. And, I’llwalk you through a real-world example, so you can see this business model in actionand understand clearly how these six critical components could be used to generate a steady income stream.
Inside you’ll learn:. Tips for staying motivated and productive, how to plan effectively,set goals and fine-tune them using the S.M.A.R.T.
Inside you’ll learn:. What a niche is. How tobrainstorm niche ideaseffectively using a fool-proof 7 step system. Why‘passion’ or ‘problem’ niches are the bestones to get into and how to decide which one is perfect for you. How to decide what you know about the niche.
Howto evaluate any nichefor profitability. How tofind your unique angleand compete. How to properly test and evaluate your nicheto ensure it has every chance of success BEFORE you decide to invest your timeand money. Module 6– In module six I cover everything no one will ever tell you about content. And you’lldiscover what the REAL goal of having that content should be(it’s not what you think).
I also share how to update that content on a regular basis, how often to do it andhow to do the research to find content your visitors are going to love(most niche marketers get this all wrong too). Plus, I’ve included a copy of my wildly popular ‘ Viral Content Hacks’ - a 77-page report that covers everything from getting started writing to how to make your content go viral. Module 7– Module 7 is all about getting traffic and it includes copies of several reports I’ve previously written and updated.
You’ll learnthe '3 W's of traffic' system to get targeted traffic to your siteon near auto-pilot. In these five detailed reports, there arehundreds of traffic hacks I’ve used successfullyfor email traffic, SEO and paid traffic. If you use these powerful hacks, you couldsave yourself a ton of time and money avoiding things that don’t work and get more targeted trafficthan you could ever need.